We only accept a few meal delivery brands each quarter. Book your slot for Q4
For meal prep & meal delivery services

Scale your meal delivery service
with paid traffic that pays.

Meta ads and in-house creatives built for meal prep brands. We optimise for subscribers who order again, not first boxes that cancel. And you can try us risk-free: no cure, no pay.

Schedule a free strategy call →

The call is free. 30 minutes, online, no pitch.

Meta Business Partner
£100M+Ad spend managed over the last decade
£750K+Managed in the last 90 days
In-houseCreative team, no outsourcing
WeeklyVideo updates on spend and revenue

Brands we run ads for

The real problem

You don't have a traffic problem.
You have a second-order problem.

It has never been easier to sell a first box, and never been harder to keep that customer past week three. Most agencies only look at the first part.

Customers cost more than they're worth

You pay to win a customer whose first few orders barely cover food, packaging and delivery. Discount-led ads bring in buyers who never come back, so the maths gets worse the more you spend.

The first-month drop-off

Around half of new meal kit subscribers cancel inside the first month. Weekly "new customer" wins can hide a churn problem that quietly eats your margin.

Industry benchmark: ~50% cancel in month one.

Menu fatigue and "I'll just go to the shop"

Repetitive menus and price-versus-groceries are the two biggest reasons people cancel. Your ads got them in, but nothing in the funnel fights to keep them.

Ads that burn out in weeks

The "fresh, easy, 20-minute dinner" hook everyone runs wears out fast. Frequency climbs, costs spike in Q4 and demand drops every January. Without a steady flow of new creatives, your best ad becomes your most expensive one.

More first boxes won't fix this.
Customers who keep ordering will.

How we're different

You won't find an agency that cares more about your brand.

We treat your meal delivery brand like it's our own, so you get peace of mind that your marketing is taken care of.

Typical agency
Grow My Mealprep
Research
×Cookie-cutter tactics and fingers crossed
✓Full customer avatar research before the first ad
Conversion
×No audit of your site or checkout
✓Conversion rate audit from ad to first box to reorder
Creatives
×No creative direction or strategy
✓Full creative strategy and an in-house creative team
Reporting
×Vague reports on clicks and CPMs
✓Money spent and money made, nothing else
Communication
×Endless meetings, no action steps
✓Weekly video updates showing exactly what we did
Service
×Handed to a junior or outsourced
✓Done in-house by a trained, vetted senior team

What you get

Meta ads and creatives, built for meal delivery.

One team runs the whole machine: the ads, the creatives that feed them, and the pages they land on.

Meta ads for repeat orders

We optimise towards second-order and 90-day value, not the cheapest first order. Clean tracking, a simple account structure and budget that goes to the customers who stay.

A steady flow of new creatives

UGC, food close-ups, recipe hooks, founder videos and statics, made in-house. New angles every week so your account never rides one tired ad into the ground.

Conversion fixes

Landing pages, plan selectors, first-order offer and the follow-up that gets people to actually eat box one. Fix the leaks between click and reorder and the numbers flip.

The number your dashboard hides

Same wall. Two different outcomes.

Two live accounts, both over £100K a month. Both hit the same wall when spend went up. The difference was whether anyone was measuring the right number.

Account A · another agency
IndexedM1M2M3
Spend100200202
Revenue100144127
Blended ROAS2.52x1.82x1.58x
Return on the extra spend0.67x

Spend doubled, revenue rose 44%, then fell back. Every extra pound came back as 67p. The dashboard never looked like an emergency, so nobody caught it.

Account B · ours, caught and rebuilt
IndexedScaledBrokeRebuilt
Meta spend1005770
Revenue1003451
Blended ROAS2.45x1.46x1.78x
Running at today2.41x

Same pattern, caught in time. We pulled budget back, rebuilt the structure and took it to 2.41x over eight weeks. Rebuild first, scale second.

Both are live ecommerce accounts, indexed and anonymised, over consecutive months in 2026. Account A is run by another agency and we have visibility on it. Account B is ours. Past performance is not a forecast for your account.

Find out which curve you're on →

How it works

Your first 90 days with us.

We don't switch off what already works. We build on it, then scale what proves itself.

Days 1 to 30

Research and set-up

  • Customer avatar research and competitor scan
  • Ad account, tracking and funnel audit
  • Real cost per customer vs 90-day value
  • First creative batch live
Days 31 to 60

Creatives and conversion

  • New creative angles tested every week
  • Landing page and first-box offer rebuilt
  • Budget moved to the ads bringing repeat buyers
  • Weekly video update on what changed
Days 61 to 90

Scale

  • Spend up only where it still pays
  • Plan for Q4 costs and the January dip
  • Report on money spent and money made
  • Next quarter's creative roadmap

No cure, no pay

Try us 100% risk-free.

We agree clear performance targets with you before we start, based on your real margins and order value. Hit no profitable ROAS in the agreed 90 days, and you don't pay us for that period.

  • Targets agreed upfront on your strategy call
  • Built on repeat-order value, not first-order vanity numbers
  • No long contracts: 30 days rolling notice
  • We only win when you win
Claim your free strategy call →

Fit

Is this for you?

This is for you if...

  • You run a meal prep, meal kit, ready-meal or food subscription brand
  • You spend at least £500 a month on ads and want to grow
  • First orders look fine but retention eats your margin
  • You want reports on money made, not clicks

This is not for you if...

  • You want a quick burst of cheap first boxes and don't care if they cancel
  • You won't touch your offer, site or creatives
  • You expect results without an ad budget behind them
  • You want the cheapest freelancer, not a growth partner

In their words

What our clients say

Rob Lipsett
Fuelcakes
Mohnsif
Hark & Graaf
Cheryl Mann
Owner, Bubbas Meltys
Ryan Wegner
Founder & CEO, Predictable Clients

FAQ

Straight answers.

Before we start we agree clear performance targets, built on your real margins and order value. If we don't hit a profitable ROAS inside the agreed 90-day window, you don't pay us for that period. The exact terms are set on your strategy call because every brand's numbers are different.
Yes. Our creative team is in-house. We write the hooks, edit the videos, design the statics and brief UGC creators. You send us product and food footage where you have it; we fill the gaps.
First-order ROAS is the most flattering number in meal delivery. If half your new customers cancel in month one, a healthy day-one ROAS can still hide a brand that loses money on most customers. We optimise towards second-order and 90-day value, which is where the real profit lives.
We run accounts in GBP, EUR, USD and CAD, so the UK, Europe, the US and Canada are all fine. Offers and creative angles are built for the market you sell in.
A short video every week showing what we changed, what we spent and what it made. No 40-slide decks full of clicks and CPMs.
It depends on your revenue, ad spend and goals. You need at least £500 a month in ad spend to work with us. Book a call and you'll get a straight answer.
No. We work on a 30-day rolling basis. We keep clients by bringing in customers who keep ordering, not by locking them in.
30 minutes on your ad account, your creatives and your funnel. We'll show you where the biggest leak is and what we'd do first. You keep the advice even if we never work together.

Every week you wait, another batch of customers cancels.

We only take a few meal delivery brands each quarter. Find out where your growth is stuck: free, no obligation.

Schedule a free strategy call →
✓No cure, no pay ✓30-day rolling, no lock-in ✓30-minute call, no pitch